Be There
The launch of StubHub’s first brand campaign in 3 years, “Be There” is on hold until after the Coronavirus epidemic is over, but here is a sneak peak of what to expect:
This campaign uses StubHub’s most common creative medium, music, to encourage our audience to get out and explore all of the amazing events that await them on StubHub. To drive product recall, we rewrote memorable songs and used humor to weave in product features without feeling heavy handed. While I can’t give it all away, here are several of the rewritten songs for your listening pleasure.